Creative Lead · Art Director · Designer
I’m a multidisciplinary Creative Lead, Art Director and designer with 18+ years’ experience turning ideas into brands, campaigns, content and creative experiences. With a background spanning FMCG and commercial environments, I bring together hands-on design, creative leadership, art direction and production.
Available for freelance creative, design, art direction and production projects.
What I do
I create thoughtful, engaging design across branding, packaging, campaigns, digital, print and POS; bringing ideas to life while keeping the bigger brand picture in mind.
Brand & Graphic Design
From the initial concept and moodboard through to the final shot, I bring creative ideas to life through photography, video and art direction, making sure everything comes together and feels right.
Art Direction & Production
Need an extra pair of creative hands? I offer flexible freelance support across design, creative development, artwork and projects, working alongside your team or taking a project from brief through to final delivery.
Creative Services
Case Studies
Whos's this gal?
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Whos's this gal? 〰️
When I’m not designing you’ll usually find me outdoors. Hiking with my furry sidekick, Wilma, or getting out on my SUP. I’m a big music fan too, whether I’m at a gig or behind my drum kit, and there’s nothing better than winding down with good friends and a pint of Guinness.
A little bit of work, a little bit of life, and plenty of creative stuff in between.


