I’ve spent much of my career working in fast-paced in-house studios, progressing into creative leadership roles while staying hands-on with the work. With 18+ years’ experience, I’ve worked across brand, packaging, campaigns, digital and print, as well as art direction and creative production. I spent 13 years at Nichols plc, the home of Vimto, progressing through the creative team into a Creative Studio Manager role, before most recently becoming Design Studio Lead at Crown Paints, where I managed a team of five designers.

I enjoy the mix of creative thinking, problem-solving and making things happen. From developing ideas and shaping visual direction to designing, directing photography and producing content. I’m comfortable taking a project from that first idea through to final delivery, working with marketers, photographers, stylists, suppliers and creative teams along the way.

I’m naturally organised, love a good challenge and am always looking for ways to make the creative process work better. I love being involved in the whole creative process, from that first spark of an idea through to seeing the finished work out in the wild.

I’m the happiest outdoors. Usually hiking with my furry sidekick, Wilma, or getting out on my SUP. I’m a big music fan, regularly at gigs or behind my drum kit, and there’s nothing better than winding down with friends over a pint of Guinness. And yes, I’m firmly in the pineapple-on-pizza camp!